The world-renowned manufacturer of kitchen countertops, Cosentino, relies on the production company The Pedalier Films for its latest campaign “Sunlit Days” on the occasion of the launch of its first collection of Carbon Neutral products under its Silestone brand.
This campaign will consist of 5 documentary episodes that are directly related to the colors of the new line: Cala Blue, Faro White, Posidonia Green, Chisel Gray and Clay Red, colors inspired by the Mediterranean.
With a technical team of more than 25 people, and five days of filming ahead, it starts in Almería, and the Granada coast to later move to Barcelona. This campaign is directed by Blas Egea (campaigns for Hï Ibiza, Nivea, Nike, El Corte Inglés), and director of photography Jorge Roig (campaigns for Amazon, Xiaomi, Svenson). He has produced the Santiago Martín campaign.
This project seeks to return to the roots of the Andalusian company, and respect for the environment. The Pedalier Films is the production company in charge of the project, it has previously carried out fragmented campaigns in episodes for example for Desigual (El LOVE-SS20).
We will be able to see this campaign together with the launch of the line through social networks and different media worldwide.